Are you a photographer and you want to move your business online? If that’s the case, then you need to create a website that produces the best results. While this may not be as hard as it seems, it’s not often achieved by photographers. A photography website should be designed and presented according to the nature of the business.
Also, it should clearly communicate your intended message. Let’s look at 5 tips for designing an amazing photographing website.
Create an Intriguing Home Page
First impressions are vital, and the same case applies to a photography website. The website visitor isn’t sure that he/she needs to dig deeper to know more about you or your skills.
Therefore, dress the home page for the occasion. You’re a photographer; use your skills to capture moments that will evoke emotional responses. Impress the visitor so that he/she can keep looking through your site. And, don’t forget to have a business logo; it’s essential.
Easy Navigation is Key
You may have created a website a site that looks good on the eyes, but can a visitor find what they want to see? For instance, they have gone through the website and now they want to hire your services, how easy is it to find your contact information.
For the navigational elements use common terms such as gallery, contact, about, services, portfolio, etc. If a visitor can’t find what they’re looking for, most likely they’ll leave and never come back.
Share Meaningful Content
Don’t be too abstract or quirky because it can be distracting and doesn’t offer the visitor any real content about you as a photographer. Therefore, stick to content that is truthful and has meaning. For example, if you’ve won any awards, you can display them tastefully. If you’ve worked with some clients and they loved your work, you can add them as resources to boost your credibility. However, get permission from past clients before using their photos.
Organize Your Website
Since it’s a website for your photographing business, focus on a portfolio with neatly arranged photos and in different categories. Include descriptions to show your work professionally.
The photos should showcase your skills and a viewer should be able to go through them easily. Have sections such as pregnancy shoots, newborn, nature, and other creative sections. Add testimonials to build trust and increase credibility.
Connect With Your Potential Clients
Website design is not about someone visiting you just once. Engage your potential clients in a personal and relevant way.
For instance, include buttons that direct them to your social media networks such as Instagram, Facebook, Twitter, and Linkedin. This is where you can link up to discuss matters of interest.
These are some of the tips you should keep in mind when designing a website for your photographing business. Whether you’re a wedding, pet, senior or destination photographer, think carefully about your website design and make it a competitive advantage for your business.